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Communications and strategic marketing for professional service companies

Engage your top talent, customers, and key stakeholders and achieve your revenue goals.

Professional service companies turn to us when they want to:

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Develop a compelling and concise messaging framework that is unified across their organization
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Save time and attract new clients by partnering with a digital marketing team
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Control the narrative during organizational change
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Discover, nurture, and convert “good fit” leads
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Impart the story of “why” and “what’s in it for me”
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Retain top talent and customers
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Increase employee engagement or morale
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To evolve or scale, strategy is key

We start by listening to the needs of your business and understanding your stakeholders—who they are and what they care about. 

Next, we’ll build a marketing and communications strategy centered on your key audiences. This may take shape as a digital marketing and sales plan, a strategic executive communications plan, or a change management communications strategy. 

We’ll deploy a mix of tactics to capitalize on the biggest opportunities—tailored to your business’ unique needs, of course:

Drive change or engagement

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Unified, Compelling Messaging (the “Story”)
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Videos
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Webinars or Presentations
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Leadership Talking Points
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FAQs
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Infographics
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Emails & Newsletters
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Printed Materials
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Websites, Microsites, or Company Collaboration Tools
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CRM Setup, Optimization & Management

Drive revenue

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Compelling Messaging for your Services
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Branding & Style Guides
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Pipeline Reporting & Analysis
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Content Strategy & Development
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Social Media Strategy & Execution
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Email Newsletters
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Email Marketing Segmented to Prospects
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Website Design & Development
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Sales Collateral
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Sales Tool Training & Coaching
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1:1 Automated Sales Sequences (e.g., Quote Follow-Up)
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SEO; On-Page & Advanced Technical
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Ad Campaign Strategy & Execution

Engage for just three months up front—after 90 days, we’ll go month to month so you can ensure our partnership aligns with your business goals. 

Raving fans

Trusted partners in B2B marketing for professional services organizations

What you can expect working with Craft Impact

Fee Range: No Fee
45 Min
This is about us listening to you, not selling. We’ll ask questions to learn about your challenges, goals, timelines, and any plans you have in place. 

We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.
Fee Range: $1,000 - $10,000
4-12 Weeks

Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.

Don’t have a need for these projects? We’ll move straight into Phase 3.

Messaging Framework
  • Fee Range: One-time fee ranging from $7,500 - $10,000
  • Process: 3 workshops with your team
  • Final Deliverable: Narrative and messaging guide focused on your target market
Visual Branding
  • Fee Range: One-time fee ranging from $2,500 - $10,000
  • Process: 3-4 workshops with your team
  • Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
Sales Collateral:
  • Fee Range: One-time fee ranging from $1,000 - $5,000
  • Process: 1-2 workshops with your sales team to define highest priority needs
  • Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)
Fee Range: $3,500 - $20,000/month
90 Days

How quickly do you want to grow?  Maximize your desired monthly marketing spend with the right tactics.

Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.

Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.

Phase 1

Initial Marketing Consultation

Fee Range: No Fee
45 Min
This is about us listening to you, not selling. We’ll ask questions to learn about your challenges, goals, timelines, and any plans you have in place. 

We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.

Phase 2

Build the Foundation

Fee Range: $1,000 - $10,000
4-12 Weeks

Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.

Don’t have a need for these projects? We’ll move straight into Phase 3.

Messaging Framework
  • Fee Range: One-time fee ranging from $7,500 - $10,000
  • Process: 3 workshops with your team
  • Final Deliverable: Narrative and messaging guide focused on your target market
Visual Branding
  • Fee Range: One-time fee ranging from $2,500 - $10,000
  • Process: 3-4 workshops with your team
  • Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
Sales Collateral:
  • Fee Range: One-time fee ranging from $1,000 - $5,000
  • Process: 1-2 workshops with your sales team to define highest priority needs
  • Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)

Phase 3

Ongoing Marketing Strategy & Execution

Fee Range: $3,500 - $20,000/month
90 Days

How quickly do you want to grow?  Maximize your desired monthly marketing spend with the right tactics.

Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.

Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.

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Ready to start the conversation?

Sign Up For A Free 30-Minute Strategy Session (Virtual)