Communications and strategic marketing for professional service companies
Engage your top talent, customers, and key stakeholders and achieve your revenue goals.
Professional service companies turn to us when they want to:
To evolve or scale, strategy is key
We start by listening to the needs of your business and understanding your stakeholders—who they are and what they care about.
Next, we’ll build a marketing and communications strategy centered on your key audiences. This may take shape as a digital marketing and sales plan, a strategic executive communications plan, or a change management communications strategy.
We’ll deploy a mix of tactics to capitalize on the biggest opportunities—tailored to your business’ unique needs, of course:
Drive change or engagement
Drive revenue
Engage for just three months up front—after 90 days, we’ll go month to month so you can ensure our partnership aligns with your business goals.
Raving fans
Trusted partners in B2B marketing for professional services organizations
Helping a FinTech startup position its brand and generate leads in a crowded industry
See how we partnered with a FinTech startup to position its brand, grow and nurture leads through engaging content, and tie everything together in a cohesive marketing and sales plan
Communications Strategy to Unify & Scale Company Messaging
Discover how Craft Impact and Odyssey, a developer of boutique resorts in Minnesota, were able to align on a strategy for implementing a scalable, effective customer communications plan.
What you can expect working with Craft Impact
Fee Range: No Fee
45 Min
We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.
Fee Range: $1,000 - $10,000
4-12 Weeks
Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.
Don’t have a need for these projects? We’ll move straight into Phase 3.
Messaging Framework- Fee Range: One-time fee ranging from $7,500 - $10,000
- Process: 3 workshops with your team
- Final Deliverable: Narrative and messaging guide focused on your target market
- Fee Range: One-time fee ranging from $2,500 - $10,000
- Process: 3-4 workshops with your team
- Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
- Fee Range: One-time fee ranging from $1,000 - $5,000
- Process: 1-2 workshops with your sales team to define highest priority needs
- Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)
Fee Range: $3,500 - $20,000/month
90 Days
How quickly do you want to grow? Maximize your desired monthly marketing spend with the right tactics.
Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.
Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.
Phase 1
Initial Marketing Consultation
Fee Range: No Fee
45 Min
We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.
Phase 2
Build the Foundation
Fee Range: $1,000 - $10,000
4-12 Weeks
Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.
Don’t have a need for these projects? We’ll move straight into Phase 3.
Messaging Framework- Fee Range: One-time fee ranging from $7,500 - $10,000
- Process: 3 workshops with your team
- Final Deliverable: Narrative and messaging guide focused on your target market
- Fee Range: One-time fee ranging from $2,500 - $10,000
- Process: 3-4 workshops with your team
- Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
- Fee Range: One-time fee ranging from $1,000 - $5,000
- Process: 1-2 workshops with your sales team to define highest priority needs
- Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)
Phase 3
Ongoing Marketing Strategy & Execution
Fee Range: $3,500 - $20,000/month
90 Days
How quickly do you want to grow? Maximize your desired monthly marketing spend with the right tactics.
Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.
Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.
Ready to start the conversation?
Sign Up For A Free 30-Minute Strategy Session (Virtual)